This case study highlights the UX design work conducted as part of a SCAD project during the UX Methods course, led by Professor McLean Donelly, a former UX Manager at Expedia. The project aimed to enhance the organization of business trips for professionals and incorporate opportunities for leisure activities along the way.

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Project Overview


Design Process


As for the class, we adhered to a well-defined design process consisting of four essential phases: Discover, Prototype, Analyze, and Deliver. We initiated the process with market and user research, creating customer journey maps during the Discover phase. Moving on to the Prototype phase, we utilized mood boards, user flows, and UI concepts. The Analyze phase involved refining our designs based on usability testing and user feedback. Finally, in the Deliver phase, we crafted a final prototype and developed marketing materials such as posters. This structured approach ensures that our designs are grounded in thorough user research and effectively resonate with our target audience.

Empathy Map

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User Interviews

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User Persona

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User Journey Map

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Brand Identity

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User Flow Diagram

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Wireframes, Prototype and Design System

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Usability Testing

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https://drive.google.com/file/d/1UW2zBVGJnC5ksLg3d7eqodRa1jBhctC9/view?usp=drive_link

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Retrospective


A key takeaway from our UI design experience is that, despite the assumption that icons on buttons are intuitive, users often respond better to clear UX writing on buttons when completing tasks. This emphasizes the importance of incorporating descriptive and user-friendly text alongside icons to enhance usability and ensure that users can easily understand and navigate the platform.

https://drive.google.com/file/d/1_qeUNqBp8zqOY69OLqxhGVvIsCzmQRh_/view?usp=sharing