This case study showcases the UX design for Tenisholic, a startup committed to delivering a comprehensive intersection of digital and physical solutions tailored for amateur tennis enthusiasts. The project aimed to ensure an exceptional user experience while interacting with the product.
In my design journey, I began by studying similar apps, establishing a foundation for navigating the market. User personas guided my creative ideation, resulting in tangible prototypes. Usability testing refined the user experience and maintained the product's vision. Drawing from user insights, I crafted a design that resonated and adapted to preferences. This journey was iterative and user-focused, promoting innovation. It was a well-planned, thoughtful progression guided by user insights, shaping the product.
https://drive.google.com/file/d/1cnCU4SV7DlaORjYCxbX-jM4FGotMY1Ig/view?usp=drive_link
Hi-Fi Prototype In-Real-Time Data Visualization Screen
Hi-Fi Prototype Past Data Screen
The project culminated in remarkable success as the product was introduced to department stores in Peru and received local press.
E-commerce from Falabella, a department store in Peru
Our discovery emphasizes the importance of simplicity in the information architecture of companion apps. The key takeaway is that focusing on just one or two essential features is the most effective way to achieve our goal. The companion app should excel at completing a primary task. Each design placement must have a reason backed by our core values and principles. We aimed to enable tennis players to stay focused on their training and access valuable information without distractions.