This case study showcases the UX design for Tenisholic, a startup committed to delivering a comprehensive intersection of digital and physical solutions tailored for amateur tennis enthusiasts. The project aimed to ensure an exceptional user experience while interacting with the product.

Project Overview


Design Process

In my design journey, I began by studying similar apps, establishing a foundation for navigating the market. User personas guided my creative ideation, resulting in tangible prototypes. Usability testing refined the user experience and maintained the product's vision. Drawing from user insights, I crafted a design that resonated and adapted to preferences. This journey was iterative and user-focused, promoting innovation. It was a well-planned, thoughtful progression guided by user insights, shaping the product.

Competitive Analysis

Competitive Analysis.jpg

User Personas

User Persona.png

Flow Diagram

Tenisholic User Flow.png

Wireframes

Screen Shot 2021-08-10 at 7.00.27 PM.png

Visual Design

Prototype

Usability Testing

https://drive.google.com/file/d/1cnCU4SV7DlaORjYCxbX-jM4FGotMY1Ig/view?usp=drive_link

Hi-Fi Prototype In-Real-Time Data Visualization Screen

Hi-Fi Prototype In-Real-Time Data Visualization Screen

Hi-Fi Prototype Past Data Screen

Hi-Fi Prototype Past Data Screen


Retrospective

Outcome

The project culminated in remarkable success as the product was introduced to department stores in Peru and received local press.

E-commerce from Falabella, a department store in Peru

E-commerce from Falabella, a department store in Peru

Key Learnings

Our discovery emphasizes the importance of simplicity in the information architecture of companion apps. The key takeaway is that focusing on just one or two essential features is the most effective way to achieve our goal. The companion app should excel at completing a primary task. Each design placement must have a reason backed by our core values and principles. We aimed to enable tennis players to stay focused on their training and access valuable information without distractions.